Fashion as such is all around us and somehow we call “globalization”, we are surrounded by fashion, either only talking about clothing or anything that involves from customs to attitudes.
One of the simplest examples and can be minimized: custom, habit, behavior, repetitive, standard, and present duality.
Fashion as such arose in the fourteenth century, and has evolved to today. For hundreds of years were the monarchs and nobles set fashion patterns. In the seventeenth century, Louis XIII, King of France, decided to hide his baldness with a wig. Soon, European nobles began to shave his head and follow his example, setting a style that lasted more than a decade. In the nineteenth century, women’s magazines began to promote new trends and even provide economic patterns so that women could make their own clothes. With the advent of the twentieth century and the popularity of film and television, screen stars became international idols and began imposing fashion. The same happened with famous musicians, which sported radical styles that youth soon follow. Today, the situation has hardly changed. The advertisers make effective use of fashion shows, attractive glossy magazines, billboards, shop windows and TV ads to create a demand for new clothes.